New Development

Research and analytics fuel all aspects of OFFICIAL’s new development practice, from marketing to sales to planning and programming. In an era when data is largely available everywhere to everyone, our goal is to provide true analysis beyond surface-level statistics, and specialized research into how buyers live and make decisions, ultimately serving to elevate new development guidance.

With architects on staff highly trained in disciplines from master plans to residence layouts through interior design, OFFICIAL optimizes new developments to perform in a crowded marketplace for a sophisticated clientele. Our data-driven approach to Planning and Design considers optimal programming from amenities and services to the experience of living in each residence.

Each new development is a brand unto itself and, at OFFICIAL, receives the attention deserving the introduction of a new brand to a crowded marketplace. Our full suite of marketing services begins at project conception, continues through responsible full-lifecycle budgeting, vendor sourcing and management, creative oversight, and sales marketing from the first unit to the last.

Sales is at the core of our business. Each facet of a development is considered with a laser focus on sales success. With an internal network of the country’s best agents in the nation’s most important markets, strategic partnerships across the globe, and the experience of our leadership team, each development receives a tailored strategy focused on results.