about Maddalena Alecce

Maddalena

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Meet Maddalena

Director of Marketing, New Development

As a seasoned Marketing Leader, Maddalena Alecce brings a wealth of experience with a history of achievements spanning both Fortune 500 companies and mid-sized corporations. With over a decade of dedicated experience in her field, Maddalena has cultivated expertise in crafting impactful go-to-market strategies, devising high-impact marketing initiatives, and architecting operational frameworks that not only boost market share but also elevate client-centric experiences to unparalleled levels.

Maddalena's professional journey has led her through a wide array of industries, including real estate, luxury consumer brands, and the publishing sector. This diverse background has equipped her with a profound understanding of the ever-evolving landscape of marketing trends and the intricacies of consumer behavior. Her strategic acumen, marketing prowess, and proven track record of building and leading award-winning marketing teams have firmly established her as a highly sought-after leader in the industry.

In her current role at OFFICIAL, as the Director of Marketing for New Development, she is entrusted with shaping strategic go-to-market plans and developing bespoke strategies for luxury global developments that stand at the pinnacle of the market, while always maintaining a sharp focus on providing unparalleled client experiences.

Prior to joining OFFICIAL, Maddalena held a leadership position at Compass, steering marketing teams across the Tristate area and overseeing marketing services for a network of over 4,000 real estate agents. Her stewardship yielded remarkable growth and recognition within the organization, driven by her dedication to delivering top-tier client services.

In her spare time, Maddalena is a dedicated advocate for animal welfare and volunteers her time and resources at animal shelters. Passionate about mentoring and educating the next generation of marketers, she regularly participates in speaking engagements and workshops across Marketing Associations, sharing her experiences to empower aspiring professionals.



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