Richard Jordan, a top new development marketing executive at Douglas Elliman, is joining top brokers Oren and Tal Alexander at their new firm, The Real Deal has learned.
Nicole Oge, Richard Jordan, Oren Alexander, and Tal Alexander (Getty, Facebook).
Jordan is joining Official, the Side-backed brokerage the Alexanders launched in June. Also on board is Nicole Oge, a former top marketing executive at Elliman who later took a senior marketing role at WeWork.
Oge and Jordan are now both founding partners at Official, Oren Alexander confirmed. The hires give Official a platform to compete for new development business with the bigger and more established residential brokerages.
Oge was tapped last year to spearhead growth at residential brokerage Casa Blanca, a position that according to her LinkedIn and Instagram profiles she still holds. Oge is also listed as a “strategic adviser” at Side, which after a March 2021 venture capital round was valued at $2.5 billion. She was chief marketing officer at Elliman between 2014 and 2016, where she made a big push on branded content with two magazines, Elliman and Elevate.
The former is still in publication. She joined WeWork at the peak of its venture-backed frenzy, at a time when it was known as the “We Company.”
Jordan left Elliman in recent months after nearly nine years with the brokerage, sources said. At Elliman, he was senior vice president and head of global markets for Douglas Elliman Development Marketing, and a key conduit for Elliman’s international referrals.