Official Perspective

Observations, advice, musings and general commentary from our leaders and the OFFICIAL community.

Overvaluing Your Product Is Dangerous: A Lesson From a $20 Million Penthouse Sale

Tal & Oren Alexander
04/24/23

Building relationships based on trust, knowledge and respect can combat unrealistic marketplace expectations and create long-te...

Your Brand Doesn’t Have To Be Everyone’s Everything To Be Someone’s Go-To

02/28/23

Consumer connection defines the next generation of service industries. Yet, many businesses still take antithetical approaches ...

Here’s Why Top Agents Are Ditching Traditional Firms For Next-Gen Brokerages

Tal & Oren Alexander
01/30/23

Forget clawback clauses and cookie-cutter approaches to real estate. Embrace white-glove customer experiences, collaboration, a...

Revolutionize Your Real Estate Marketing Strategy: Why the Same Tactics Don’t Work for Every Development

01/26/23

A successful real estate marketing strategy is like curb appeal — without it, no one is interested. Consultants can adapt to th...

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Official Perspective

Overvaluing Your Product Is Dangerous: A Lesson From a $20 Million Penthouse Sale

Your Brand Doesn’t Have To Be Everyone’s Everything To Be Someone’s Go-To

Here’s Why Top Agents Are Ditching Traditional Firms For Next-Gen Brokerages

Revolutionize Your Real Estate Marketing Strategy: Why the Same Tactics Don’t Work for Every Development

Work With Us

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